Ans
Format is extremely crucial in connecting with the audience. The nature of audience (individual, group meeting, large gathering , online, offline ) and the setting ( formal, informal) determines the format.
Thus a formal meeting is usually presented using slides in a presentation format.
When the audience is online individuals who need to be sent formal communication then emails are used. Emails are also used to send reports as attachments.
Offline letters in hard copy are used for formal communication which needs to be signed and stamped.
Online letters can be sent via attachment with digital signatures.
Once I was sent an offer letter from a company which wanted to hire me for a job. The offer letter was sent on poor quality format and did not appear to be very professionally written.
I declined the offer as it did not give the right impression about the company.
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