Question

A firm should always use a full-service AD agency to carry out its AD requirement Select...

A firm should always use a full-service AD agency to carry out its AD requirement

Select one

A. True

B. False

Business   Operations-Management   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Answer:

The correct answer is “False”

A fulltime advertising agency is not always an option for a firm to carry out the advertising requirement. Advertising can be case on a lot many factors, so the choice can be to go for and not to go for a fulltime advertising agency based on the situation.

The decision can be based on the budget (very high for fulltime advertising agency), based on self capability of the firm to design its own AD, based on the reach required for the AD, etc.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
When analyzing the cash flows from a new project proposal, a company should always use its...
When analyzing the cash flows from a new project proposal, a company should always use its average tax rate. Select one: O a. True O b. False
We want to provide home-delivery service to our customers. Select one: a. Business Requirement b. User/Stakeholder...
We want to provide home-delivery service to our customers. Select one: a. Business Requirement b. User/Stakeholder Requirement c. Functional Requirement d. Non-Functional Requirement Clear my choice Question 6 Not yet answered Marked out of 0.50 Not flaggedFlag question Question text The system must use 128-bit encryption techniques to store data. Select one: a. Business Requirement b. User/Stakeholder Requirement c. Functional Requirement d. Non-Functional Requirement Clear my choice Question 7 Not yet answered Marked out of 0.50 Not flaggedFlag question Question...
To improve EVA, the firm should simply lower its debt ratio because a lower debt ratio...
To improve EVA, the firm should simply lower its debt ratio because a lower debt ratio reduces the cost of debt and thus the WACC of the firm." True or false? Select one: a. False b. True
Which of the following is true regarding takeover valuation? I. The bidding firm should always use...
Which of the following is true regarding takeover valuation? I. The bidding firm should always use its own cost of capital for status quo valuation of the target firm II. It is important to avoid attributing the debt capacity of the bidder firm to the target firm when valuing the status quo value of the target firm III. Nominal cash flows should be discounted at nominal rates, not at real rates, so as to avoid incorrectly valuing the target firm's...
Use the following to answer questions 1 – 5 For the next few weeks CJM Ad...
Use the following to answer questions 1 – 5 For the next few weeks CJM Ad Agency is offering a 10% trade discount when providing advertising services of $30,000 or more to its customers to encourage customers to buy more advertising. The Agency also offers 3/5, n30 on all credit sales. All credit sales are invoiced at the end of the month. The Agency provided the following services this month; amounts are shown before trade discounts have been deducted: •...
The residential division of Prism's high-speed Internet service uses one advertising agency, while its commercial division...
The residential division of Prism's high-speed Internet service uses one advertising agency, while its commercial division uses another. Two analysts, Andy and Brad, are asked to test the effectiveness of the two agencies. Andy proposes an A/B test that compares the click-through rates per ad of the two agencies. Brad proposes a difference-in-difference test in which the budgets for both agencies are increased by 50%, and the percentage changes in the click-through rates are compared. True or False: Andy's proposal...
The appropriate use of credit Select one: a. requires the full limit of your monthly cash...
The appropriate use of credit Select one: a. requires the full limit of your monthly cash flow and liquidity. b. means always going for the highest credit limit possible. c. should increase your credit score. d. means always making the minimum payment.
Q1.Firm should always give up discounts and defer payments as long as possible.  True False Q2.When...
Q1.Firm should always give up discounts and defer payments as long as possible.  True False Q2.When a firm sells goods to a customer on credit, an account payable is created.  True False Q3.The larger cash conversion cycle means company will receive more cash.  True False Q4.Lowering the target cash balance can lead to firm running out of cash.  True False Q5.Indicate the effect of the following on the cash conversion cycle: Accounts payable period goes up No change Increase Decrease
The Riteway Ad Agency provides cars for its sales staff. In the past, the company has...
The Riteway Ad Agency provides cars for its sales staff. In the past, the company has always purchased its cars from a dealer and then sold the cars after three years of use. The company’s present fleet of cars is three years old and will be sold very shortly. To provide a replacement fleet, the company is considering two alternatives: Purchase alternative: The company can purchase the cars, as in the past, and sell the cars after three years of...
The Riteway Ad Agency provides cars for its sales staff. In the past, the company has...
The Riteway Ad Agency provides cars for its sales staff. In the past, the company has always purchased its cars from a dealer and then sold the cars after three years of use. The company’s present fleet of cars is three years old and will be sold very shortly. To provide a replacement fleet, the company is considering two alternatives: Purchase alternative: The company can purchase the cars, as in the past, and sell the cars after three years of...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT