Question

identify two ways you would measure the outcome of your campaign.

Answer 1

A campaignis always having a clear objective, such as raising awareness of a product, informing the public regarding the company news, reaching into a wide audience, or improving the  reputation of the brand or organization.

Measurement is the key for optimizing any process, and marketing campaigns are also having no exception.

Here are the 2 different ways to track the impact of your campaign:

Return on Investment (ROI)

Return on Investment measures the sales revenue that the campaign brings on every dollar spent. Considering the case , where  John spent $1,000 on a campaign that generated $5,000 in sales, John's ROI is $4,000 or  simply 400%. This is the best KPI to measure the effectiveness of all marketing campaigns because it also measures the quality of leads these campaigns generate.

Google Analytics

It is an important campaign effectiveness measurement techniques

Using Google Analytics or any similar tool one can  measure and analyze the sales process for the leads generated by each marketing campaign (for example, conversions and percentages for visits, the interactions, leads and sale). This may help in finding drop off points that can tell you more about the  traffic or the sales cycle.

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