1. Linear communication.
This is a linear / one -sided communication.
2. The list provided by the international Association of Business Communicators.
This list describes the main points of ethnically communicate in business.
3. Being ethical.
Providing the source of the information is being ethical.
4. The ability for a company to initiate a conversation with the customer that might not have otherwise happened.
Company can initiate a direct conversation with the customer.
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