Question

Within the category of “lawn care and landscaping,” identify several needs

for (a) the Depression Generation and (b) Generation X.

2. Within the category of “home improvement,” identify several needs for (a) the Pre-Depression Generation and (b) the Younger Baby Boomers.
3. Match the needs in questions 1 and 2 with products and services that will provide unique solutions for the two age cohorts.
4. Design a “problem-solution” adver- tisement that will communicate directly with one of the cohorts.

Answer 1

1. needs for (a) the Depression Generation and (b) Generation X.

The depression generation is the people born between 1912-1921
And the generation access the people born between 1966-1976
The generation X has grown up during the age of computer where is the depression generation are more conservative within the category of lawn care and landscaping their needs would be having a cost-effective product and need for training videos on YouTube for landscaping and lawn care.

2.needs for (a) the Pre-Depression Generation and (b) the Younger Baby Boomers.
The younger baby Boomer were born between the end of World War II and late 1960. There needs for home improvement would be having decorating items like antique and showpiece that reflect the history of nation. Having more indoor plants. Indoor fountain.

3. The unique solution from 1 and 2
Providing customised gardening solution in the balcony of house along with regular watering system for the plants that would add to decoration of the house along with provision for landscaping and lawn care.

4.
Problem-solution advertisement
Developing a pamphlet with green background design and photographs of Garden and prototype. Introduce discount and early bird offer for installation and commissioning of landscaping and lawn care inside the house. Distribute it along with the newspaper