Question

When Carlos goes into Starr's, a local restaurant that features catfish and hush puppies, he
sometimes gets his food fast and hot. Other times his order is slow, and his food arrives
at his table cold. If Jim wants a special order, like an extra bowl of Vidalia onions in
vinegar, he never knows how long he'll have to wait for his food. Jim is experiencing
the service characteristic of __________.

		intangibility
		inseparability
		variability
		autonomy
		perishability

The consumer group portrayed as innovators

		is not willing to change the way they do things and therefore won't buy new products.
		goes through the stages of the adoption process very slowly.
		is generally eager to try new ideas.
		is the largest group.

While studying consumer-buying patterns for malt liquor, Joan has learned that more of the
product is consumed in ethnic neighborhoods on a per capita basis than in less
homogeneous areas. She is studying __________ data.

		geographic
		demographic
		psychological
		personality
		lifestyle

In the absence of noticeable and rapid healing, Sucheta is not sure whether she got good
service by her physician. Medical services are a good example of this type of
difficulty- __________-where the consumer finds hard to evaluate even after
consumption.

		search qualities
		experience qualities
		credence qualities
		differentiation qualities
		productive qualities

Answer 1

pl rate

the correct option is

1) When Carlos goes into Starr's, a local restaurant that features catfish and hush puppies, he
sometimes gets his food fast and hot. Other times his order is slow, and his food arrives
at his table cold. If Jim wants a special order, like an extra bowl of Vidalia onions in
vinegar, he never knows how long he'll have to wait for his food. Jim is experiencing
the service characteristic of __________.

variability

2) The consumer group portrayed as innovators

is not willing to change the way they do things and therefore won't buy new
products.

3) While studying consumer-buying patterns for malt liquor, Joan has learned that more of the
product is consumed in ethnic neighborhoods on a per capita basis than in less
homogeneous areas. She is studying __________ data

geographic

4) In the absence of noticeable and rapid healing, Sucheta is not sure whether she got good
service by her physician. Medical services are a good example of this type of
difficulty- __________-where the consumer finds hard to evaluate even after

experience qualities