Question

Which of the following is associated with convenience products?

		high price
		limited distribution
		Seldom-purchased items
		High-involvement purchasing behavior
		distribution of the product to many outlets

A situation in which a day care provider thinks that parents want better food, when in fact
parents are more concerned about their children's security is an example of a gap between
__________.

		consumer expectation and management perception
		management perception and service quality perception
		service quality specifications and service delivery
		consumer expectations and service delivery
		service delivery and external communications

Based on our class discussion, ______ is the mostly widely used approach when a firm
wants to launch a new product into the market.

		Category Extension
		A new Brand
		Contract Manufacturing
		Product Line Extension

Gillette shaving razors were first manufactured in 1895. Over the years, Gillette made
improvements on their razors offering many "firsts" such as the Mach3, the Sensor, and the
Fusion. For many years, women were forced to use razors designed primarily for men, but
often marketed to women by offering them in different colors and with minimal modifications.
In 1998 Gillette developed the Venus razor, based on the Mach3 but made specifically for
women. Gillette promoted the Venus razor heavily, with television ads and other forms of
media. The Gillette product line, now owned by Procter & Gamble, continues to introduce new
versions of the Venus, such as the Venus Embrace, which has additional blades and other
modifications.
Please refer to Scenario 1: Gillette. When Gillette developed the Venus razor in 1998, in
which stage of the product life cycle was the Venus in 1998?

		Introduction
		Growth
		Profit
		Maturity
		Decline

Answer 1

1. High-involvement purchasing behavior

The convenience products are meant to make life easy for the users so the involvement in such buying is high.

2. Consumer Expectation and service delivery

The consumer or the patent in this case expects to have her children safe while the services delivery is not at par with the expectations.

3. Product line extension

The business which already exists uses the product line extension for a new product launch in the markets.

4. Introduction

In 1998 the Venus product line was introduced which was its first stage of project life line.