Question

Using information from Chapter 9 and 10, evaluate a copy of a questionnaire that you have recently received or seen. (Panera Bread, Target, and other businesses request, on their receipts, that customers can go to a website to take part in a survey about their business.)

1. Identify the organization

2. Speculate on the purpose of the questionnaire.

3. What kinds of questions are asked?

Answer 1

1. A recently encountered questionnaire was that of Starbucks.

2. The purpose of the questionnaire was to understand the overall service performance on the outlet.Basically, it was an elaborate form and breakup of the NPS(Net Promoter Score) which helps to summarize the experience of an individual with the brand.

3. There were several questions around that to understand the same like lighting, seating, overall ambience, quality of the service, service speed etc to name a few.