Question

which channel outcomes do you believe Amazon values? Why? How does Amazon provide the outcomes it believes are important?

Marketing 4100

Answer 1

Amazon kick started their business with the mission of, ‘Earth’s biggest selection and to be Earth’s most customer-centric company.’

And they are maintaining the same and much more today. Amazon values the selling through intermediaries channel’s outcome. As they play the role of an intermediary by providing the platform for selling their products or reaching the end users worldwide. This service is also available for the manufacturers/wholesalers and the distributors.

Amazon believes as told before in providing the biggest selection and to be the customer centric company. They provide the customers with the most reliable and easy shopping experience. This is because they are open for us 24x7, allowing us place and order anytime we want and also push forward the delivery to our convenience. Amazon provides all these through their websites and apps which are fully focused and serving the specific countries they are in. They also have a good supporting team which ensures the proper delivery and after customer service for the products delivered.

The company has also made it easy for the customers to post the review about the product inside the app itself and also to post photos of the products they bought. This would make it convenient for the next customer to make an appropriate purchasing decision. They also make the returns policies easy for the customer which increased the confidence of existing and new customers to make online purchase on a wider scale.