Question

Discuss the most interesting thing you learned about marketing

Answer 1

Marketing is nothing but promoting a product or services or brand. It is the process by which value is created and needs, wants and desires of customers are fulfilled.

The most interesting thing that I have learned about marketing is green marketing. Green marketing is nothing but the marketing of environment friendly products which involves different activities like socially responsible operation and production process, sustainable marketing, sustainable packaging, etc. 3M has set goals to drive sustainability and to protect the customers and society. Pollution prevention pays program has been implemented to improve the manufacturing process, distribution process, promotion process, etc. in order to deliver sustainable products to the customers and society.

Keeping the business green and environment friendly will benefits the business. It is very important for a company to make eco-friendly changes in today’s world.

• Lots of saving and cost-cutting can be done in energy cost
• This type of change does not require lots of investment. In turn, it actually helps in saving money.
• Staff productivity can be improved by getting them involved in making the business and workplace greener. Green workplace will be healthier and safer for the employees’ health.
• Green firm attracts best employees.
• It gives legal and tax advantage by incorporating green technology in order to reduce emissions and wastes and complying with the state laws and regulations.
• It helps in improving the overall efficiency of the business by reducing waste production.
• It focus on improving sustainability by maintaining the health of the environment.