Question

Involvement is the level of:

	a.	an individual's social interaction when buying a product
	b.	group decision making that occurs when buying particular products
	c.	common attitudes groups of people have when shopping within a single store
	d.	engagement the customer has when considering the perceived consequences of a purchase
	e.	money a customer spends on a particular product

Answer 1

Answer: a) an individual's social interaction when buying a product.

General involvement exists when an individual interact socially during buying decsions. Good interaction signifies the good involvement in the buying decisions.

It is not the group decision while buying the perticular products, not the attitudes of group of people when shopping in a single store. It Is not the engagement of customer when considering the perceived consequences of a purchase. Spending money in buying the products will not signifies the involvement level.

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