Question

1. The move from shifting 'stuff' to connecting with customers on a more emotional level best describes ___________ .

   	a.	the transformational economy
   	b.	the experience economy
   	c.	the service economy
   	d.	commoditisation of goods

Answer 1

Answer: Option a

Rationale: A more emotional connection is achieved by the transformational economy where the consumers prefer more than just experience but a deeper connection.

The experience economy is the shift from services to experiences like a birthday part outsourced for someone to get the overall experience.

The service economy is one where the value to consumers is derived from the services

Commoditization of goods does not have anything to do with emotional connection but the distinguishing factor of goods being the price.