Question

Which of the following is the best example of the marketing concept in action?

	a.	A cleaning supplies firm learns that many consumers are having trouble hiring maids--so it develops a plan to offer customers complete house cleaning services.
	b.	A furniture retailer has declining sales, so it hires more salespeople and increases prices to cover the cost.
	c.	A sales manager tells his sales force "the inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts."
	d.	A student group wants to hold an awards banquet, so it buys Krispy Kreme donuts and sells them to friends who want to help the club achieve its objectives.
	e.	A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer glue market.

Answer 1

a. A cleaning supplies firm learns that many consumers are having trouble hiring maids--so it develops a plan to offer customers complete house cleaning services.

A marketing concept is said when the organization identifies the needs of the customers and designs their product or service according to it. The marketing process moves backwards where the customer needs are identified first and creates value through production rather than producing first and creating needs after that. In this situation, the need for maids by consumers is identified first and then the plan of services for house cleaning is developed.