Question

1. The servicescape (also known as the service environment) is said to influence a consumer's behaviour through ______________ .

   	a.	its affect on the customers internal responses such as emotions and cognition
   	b.	the customers external responses such as approach behviour
   	c.	varying the opening time of the store or restaurant
   	d.	through the price the firm can charge for the services
   	e.	None of the above. Customers are too smart of be influenced by the way the firm designs the interior

Answer 1

Ans A :-Its affects on Customers internal responses such as emotions and cognitions

Servicescape is based on the impact of physical environment where customer service process take place. It helps in generating a behavioral changes in customers by providing them unique value in terms of better amibience and servcie featues where they get attracted more to the organization. This majorly create an impression on customers which will eventually enhance the customers connect with the organization.