Question

QUESTION 2

Read the case study below and answer the following questions.

Proton Holdings Bhd. (Proton) recently launched the first premium SUV by a Malaysian automotive brand called Proton X70. The Proton X70 is the first vehicle to be jointly developed by PROTON and its partner Geely. The SUV was targeted to a new market segment and is the key catalyst for the total rejuvenation of the brand.

“Smartfeeder”

People lead busy lives, often taking time away from their pets. So Petnet has developed the Smartfeeder, allowing pet owners to schedule feeding times, monitor food intake, and personalize pet nutrition information. The Smartfeeder measures out the appropriate amount of food for a pet based on age, activity, and weight. Additional features include the ability to conveniently store five to seven pounds of pet food in an attached hopper. Petnet has also seamlessly integrated its products with a smartphone app, available with iOS (Apple) products. Pet owners can now control feeding times, portion sizes, and food supply and even order pet food to be delivered directly to their homes, all from a mobile device.

1. With an example, Briefly explains how management can develop growth strategies for their new products?

QUESTION 2

Read the case study below and answer the following questions.

Proton Holdings Bhd. (Proton) recently launched the first premium SUV by a Malaysian automotive brand called Proton X70. The Proton X70 is the first vehicle to be jointly developed by PROTON and its partner Geely. The SUV was targeted to a new market segment and is the key catalyst for the total rejuvenation of the brand.

“Smartfeeder”

People lead busy lives, often taking time away from their pets. So Petnet has developed the Smartfeeder, allowing pet owners to schedule feeding times, monitor food intake, and personalize pet nutrition information. The Smartfeeder measures out the appropriate amount of food for a pet based on age, activity, and weight. Additional features include the ability to conveniently store five to seven pounds of pet food in an attached hopper. Petnet has also seamlessly integrated its products with a smartphone app, available with iOS (Apple) products. Pet owners can now control feeding times, portion sizes, and food supply and even order pet food to be delivered directly to their homes, all from a mobile device.

1. With an example, Briefly explains how management can develop growth strategies for their new products?

Answer 1

answer-

There are four development strategies First is Market penetration strategy in which company sells its existing product to existing market.Second strategy is Product development strategy in which company create new product for its existing market. Third is market development strategy in which company create new market for its existing product and fourth is diversification strategy in which company develope new products for new market.

In this context, Management of Proton Holdings Bhd can adopt two growth strategies- product development and market development strategy.

Under product development strategy, Proton Holdings Bhd created a new premium SUV by called Proton X70.Now company can grow its business by selling this SUV to its current customers.

for example- Company can sell this SUV in malaysian market for its existing malaysian customers.

When the market demand for its new suv is saturated in Malaysian market then company can use market development strategy.

for example- Company see that The SUV 's demand is at peak in malaysia and now it needs to find new opportunity to grow sale of this SUV then The management will decide to sell this SUV in foreign market like India, US etc.

The growth strategy for Management of Petnet will be-

Market development strategy. Under this strategy, Petnet management can grow its business by finding new market for its smartfeeder application. Under this strategy, Management can find new foreign country where there is huge potential for its growth like UK, Australia.

For example- Petnet can license its application to UK and Australia business seller at commission or fee. This way Company will enter into new market and earn more fees which it can invest in other product or business.