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Contrast a product category associated with your personal generational group (30-35) and a product category associated...

Contrast a product category associated with your personal generational group (30-35) and a product category associated with a different group.

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Answer #1

For Baby Boomers, the technology was just starting to evolve. In that generation, people loved to read-be it novels or newspapers. The Millennials got the technological advancement and in their generation, the hard copy novels and newspapers have got replaced by E-news, E-books and Kindle.

The Millennials are the go-getter while the baby boomers had the subtleness in their approach. Similarly, the technology backed e-books, e-news etc have the flexibility and agility, which was lacking in the subtleness of hard copy newspapers and books.

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