Question

Explain your thoughts on globalization and how it affects international marketing.

Answer 1

Business organizations are n more restricted to local markets or industry today, instead they strive to have a global presence in the industry because of the high level of competition in any field of the industry. Organizations need to have a competitive advantage and that is the reason they strive for globalization and I believe that it is quite an important factor for organizations because global brands are preferred over the local ones and consumer mentality is changing and they will choose global brands in the future as well.

Globalization has had quite an affect on international marketing because marketing needs to be done effectively today as there are a lot of differences based on demography and especially location because based on the difference culture and language the marketing approach needs to be different and appropriate so that it is effective and serve the objective of marketing as well, which is primary.