Question

Q1, The analysis tools, technologies, and processes marketers use to ascertain meaningful patterns in “big data” to gain customer insights is called ________.

A) marketing analytics

B) customer intelligence

C) pattern recognition

Q2, The activity marketers engage in when reviewing “big data” sources of customer insights, such as aggregated social media usage, point-of-sale data, and television viewing habits, is called ________.

A) data reaping

B) data mining

C) data harvesting

D) data positioning

Q3, ________ captures the concept that human needs for things like safety, love, and status are arranged in a specific order, which has a significant influence on consumer purchasing behavior.

A) Subliminal advertising

B) Maslow’s hierarchy of needs

C) Self-actualization

D) Psychological influence

Answer 1

1. C) pattern recognition

This is also a branch of the machine learning based on which the pattrens or regularities in data are recognized and meaningful patterns are derived.

2. B) data mining

It is the process of data analysis based on which the trend of data along with the decisions that needs to be taken are provided by the data itself.

3. B) Maslow’s hierarchy of needs

In the hierarchy of needs there is a pyramid which describes all the needs that an employee may require in order to be effective in teh process and influence the consumer behavior as well.