Question

Emma Richardson has decided to move forward with Project Aerial. The product will be marketed at $475 retail. You have been tasked to develop key themes and messages for communicating this decision. Your stakeholder analysis has identified 3 key groups that need to be communicated with: TerraCog Management TerraCog Sales representatives The retailers Using the template slides 2 and 3, create the communication goal and supporting objectives and the high level themes and the supporting messages for those themes for each group.

Answer 1

Follow the following steps:

1. First open you templates provided in your slide-2 and slide-3,
2. Create the communication goal and supporting objectives and the high level themes and the supporting messages by asking yourself the following questions:

What is it that you want to change?

What do you want the target audience to know?

What do you want them to feel - what perception do you want to create?

What do you want them to do - what action do you want as a result?

The fill the templates for each of the group.