Question

this is for jeep company Australia

whats the target market strategy used by the company to attract customers for jeep wrangler, and what is the segments size, its growth and attractiveness; define marketing & positioning strategy used by the company to promote the sales of the product among the peoples .

Answer 1

Target market for Jeep Wrangler
Uses of Jeep are one of the most diverse group of people and suitable across all demographic line man, woman, rich, poor, Hikers urban, rural, old are young all can use jeeps for adventurous outings and trekking. Purchaser of Jeep are unique Club of enthusiast. As implied by the tagline of Wrangler "No matter where the destination, where your heart out" is used to attract all the sports and adventure enthusiast. The segment size is continuously growing with people pursuing travel as an option to earn income through travel blogging. Most of them have quit their jobs to pursue their Passion of travelling unique destinations. Wrangler being a rugged vehical is an ultimate choice for such Travellers.
Marketing and positioning strategy.
Marketing is widely than through television advertisement that shows the potential of vehicle to travel through the bumpy and choppy Roads and mountains.
Social media can also be used as a marketing strategy by encouraging users to post their story on Twitter, Facebook with the hashtag of "my jeep story"