Question

Promotion mix for Tesla model X or S - select the appropriate promotion tool to be used for different marketing communications objectives. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective.   One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.

Answer 1

The four main tools of promotion are

1. Advertising,
2. Sales promotion,
3. Public relation,
4. Direct marketing.
5. Personal selling,
6. Digital marketing,
7. Guerrilla marketing

Tesla model X or S are high end models of cars and a limited number of consumers can afford this car that often involve people working in upper middle and top management level. In such cases, the following tool suits best:

1. Advertising: Advertising can be used to target the customers based on there profile and characteristics. For example, business magazines can be used as advertising tool to advertise the cars to the business executives. Television ads during prime time can also be used.
2. Digital marketing: Digital marketing provides a wider reach at low cost and thus must be used to widely communicate the cars in digital space by use of videos, animations, social media campaigns etc.