Question

18)Social media has many? pluses, but on the down? side, ________. This makes social media difficult for marketers to control.

A. consumers do not control social media content

B. social media is not? immediate, timely, or? cost-effective

C. social media is not immediate and timely

D. social media is not targeted or interactive

E. consumers largely control social media content

27)In what three different ways do companies manage their international marketing? activities?

A.First organize an export? department, then create an international? division, and finally establish international marketing objectives.

B.First hire an export? manager, then create an international? division, and finally become a global organization.

C.First organize an import? department, then create an international? division, and finally become a global organization.

D.First organize an export? department, then establish an international? office, and finally become a global organization.

E.First organize an export? department, then create an international? division, and finally become a global organization.

26) There are several strategies adapting product and marketing communication strategies to a global market. The product strategies include? _______.

A.straight product? extension, product improvement and product modification

B.product? adaptation, product innovation and product? re-launch

C.straight product? extension, product adaptation and product innovation

D.straight product? extension, product adaptation and product localization

E.straight product? extension, product adaptation and product modification

33) What are the six major criticisms of how marketing causes harm to? consumers?

A.High? prices, deceptive? practices, shoddy or unsafe? products, products no one needs or? wants, poor customer? service, and unhealthy fast food

B.High? prices, deceptive? practices, high-pressure? selling, untrained sales? staff, poor customer? service, and unhealthy fast food

C.High? prices, deceptive? practices, high-pressure? selling, shoddy or unsafe? products, planned? obsolescence, and poor service to disadvantaged consumers

D.High-pressure selling, shoddy or unsafe? products, planned? obsolescence, poor service to disadvantaged?consumers, poor customer? service, and excessive profits

E.High? prices, deceptive? practices, high-pressure? selling, shoddy or unsafe? products, poor customer? service, and unhealthy fast food

Answer 1

18) E

As the consumers control the content, it becomes difficult for marketers to control

27) A

It is essential to first create export department. Post that, international division needs to be created and post which marketing objectives can be set

26) C

The global strategies include: Product extension, then product adaption and finally product innovation to meet local requirement and make as per requirement

33) C

Excessive profits, un healthy fast food, poor customer service are not criticism of marketing