Question

Silver Spoon Company sells its products in the country of Kusoko through an import agent, which then sells to a wholesaler. In turn, the wholesaler sells to several retailers that ultimately sell to the consumer. In this example, the amount of intermediaries between the producer and the consumer suggests that the channel is

a. long b.wide c. selective d.short e. concentrated

Answer 1

Answer::- Silver Spoon Company sells its products in the country of Kusoko through an import agent, which then sells to a wholesaler. In turn, the wholesaler sells to several retailers that ultimately sell to the consumer. In this example, the amount of intermediaries between the producer and the consumer suggests that the channel is

Answer:- A:- Long

Reason:- Length of the distribution channel indicates the number of intermediaries which are involved between the producer and the consumer. As in the case, the producer and consumers are separated by the import agent, wholesaler and retailers thus the length of the channel is quite long.