Question

Create and include a risk matrix for HEINEKEN. identify a minimum of 10 unique risks associated value enhance strategies. Based upon your Risk Matrix, choose two or three of the most critical risks assessed and discuss their potential impacts on your selected Strategic alternative

Answer 1

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Here, HEINEKEN is the company, this company produces various beer and ancilliary products, let me identify various risks associated with the products of heineken, those are as stated below:

• Sometimes customer can give negative feedbacks , as this product is not suitable for them
• There are several competitors in the market and company need to focus on various strategy to gain competitive advantage in the market
• Company need to put more Investment to make it popular of their products in the respected target market,
• There could be new emerging of competitors, that could be another risk
• Issues could be with the marketing channel, that may restrict the selling of product in limited area
• Another important risk like It also include various permissible flavors of beer or etc, hence, customer can bring more complaints
• This product may face issues for reserving, hence, it should be consumed soon
• Issues with Labors and associates, employees as due to different work standard and situation
• Delivery of the products could be available to selected area
• Brick and mortar business may not be profitable as due to high initial investment.

Now let me focus on two critical risks and prepare the impact

There are several competitors in the market and company need to focus on various strategy to gain competitive advantage in the market	This risk may make company to limit their product and their business will be impacted, as a result revenue generation and profitability will be impacted,
Company need to put more Investment to bring more popularity of their products in the respected target market,	It will impact in a way like It needs to make more investment and company may receive marginal profit, It further requires time and people who will make such Initiative.

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