Question

Which of the following statements is TRUE?

A. If a firm has enough “order qualifiers,” they do not have to be concerned with “order winners.”

B. The term “order winner” refers to the sales person that gets the client

C. Most organizations consider their labor contract to be an “order winner”

D. None of the above

E. All of the above

Answer 1

Answer: D---- None of the above.

Because

''Order Qualifiers'' & ''Order Winner'' are associated with the product or services offered by the firm to its consumer. It helps to gain competitive advantage to the firm.

Order qualifiers are the qualifying factors/characteristics that the product or service possess for which customers look for. They are just qualifying factors or qualities that customers are looking for when they buy the product, but those factors don't ensure purchasing decisions. They are the necessary factor, but those factors aren't guaranteed as a winning factor.

Order winners are the distinctive service that firm offers, or delivers to its customer. It includes factors such as quality, reliability, customer service, safety, timely delivery, etc. that distinguish one firm's service to another & helps to win over the competitors. Order winners are the potential deciding factor which makes consumers buy your product or service.

So, order qualifiers & order winner factors are associated with each other, and its overall combination helps the company to gain competitive advantage. Order qualifiers are offered by various firms to their consumers, but these are qualifying factors only, & are not lucrative enough to capture the customer to make the buying decision, the company requires to offer some distinctive features to win over others.

A. If a firm has enough “order qualifiers,” they do not have to be concerned with “order winners”: Firm has to think about both the factors because order qualifiers are not enough to be order winners.

B. The term “order winner” refers to the salesperson that gets the client: No, order winners are the winning qualifiers that make customers buy your product.

C. Most organizations consider their labor contract to be an “order winner” : Order winners are associated with product differentiating factors offered by the firm. They are only associated with products, not with labor contract.

Therefore, all options are incorrect & the answer is option D (None of the above).