Question

4a. What is advertainment? What is branded entertainment? Provide an example of each different from the text.

4b. Choose any 4 execution styles and describe one advertisement for each. This ad can be from any media (tv, radio, web, magazine, etc). Please use a different ad for each style.

4c. Define/discuss the following: reach, frequency and impact.

4d. How does content marketing differ from traditional advertising? Explain the POES framework.

Answer 1

4a.Advertainment describes as a combination of advertisement and entertainment (advertisement + entertainment ) advertisement is a merge form of advertisement and entertainment. Various form of advertising combines with entertainment like songs ,movies,t.v to promote brand or product.

For example particular brand mugs on judges table like in American idol coca cola mugs.

4c.REACH: Reach is the number of potential customer you reach during a particular advertising campaign or through advertising

FREQUENCY:Frequency is about frequently marketing. It is used to retain the loyal customers .It includes events like advertising, giving discounts to loyal customers ,organising events for them.

IMPACT:market impact is effect that market participants has when it buy or sell an asset.

4d.Difference between content marketing and traditional marketing is a mean of distribution .traditional marketing uses a radio, television,banner newspaper where as content advertising uses a email newsletter ,website article and bold post .

Traditional marketing focus on telling customers what particular product has impact in their life where as content marketing is about focus not about publishing and providing example.