Question

Marketing question: Identify the three major advertising objectives and how each one is used.

Marketing question:

Identify the three major advertising objectives and how each one is used.

Business   Operations-Management   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Below are the three major advertising objectives -

Inform

Through this objective, companies introduce their products to the customers to increase awareness of the product, its features and specifications, pricing etc. The intent of this objective is to ensure customers recognize the existence of the product in the first place.

Persuade

Once the customers are well-informed of a specific product, they need to be persuaded to make a buying decision. Hence, firms use persuasive advertisements to highlight how the brand/product is much better compared to its competitior products by highlighting the product features and quality, pricing etc. to persuade the customers.

Remind

Once the customers are used to the product, it is important that they are reminded of the existence and usage of the product every now and then to ensure the customers stay away from the newer and competitor products in the market. Reminder advertisements just remind the customers of the product by repeating a similar message they used in the past.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
1..What is the difference between marketing objectives and communications objectives? A. Marketing objectives focus on the...
1..What is the difference between marketing objectives and communications objectives? A. Marketing objectives focus on the product features and benefits; communciations objectives focus on the brand image and perceptions B. Communications objectives are based on the audience; marketing objectives are based on the brand C. Communications objectives address the only promotion part of the 4Ps; marketing objectives address all 4Ps D. Marketing objectives are concerned with strategy; communications objectives are concerned with tactics 2. What is a plansbook? A. a...
Identify, define, and explain (using examples) the three different targeting strategies used by companies. A marketing...
Identify, define, and explain (using examples) the three different targeting strategies used by companies. A marketing director wants to create a marketing strategy to target a new international segment in addition to the already targeted domestic market. Identify and explain three influences of culture that means a different strategy is needed for the new segment.   Identify at least four differences between B2B consumers and B2C consumers, giving examples for each difference. Paragraph for each .
Identify the three major domains of development. Provide 3 examples of how development in one domain...
Identify the three major domains of development. Provide 3 examples of how development in one domain may affect development in another domain.
Choose one from each question: Marketing communications are the means by which firms attempt to ________,...
Choose one from each question: Marketing communications are the means by which firms attempt to ________, persuade, and remind consumers about the products and brands that they sell. inform interest none of the above attract reach 1 points    QUESTION 5 Which of the following is a shortcoming of advertising? It does not allow dramatization of brand or company. It is too customized and only attracts niche markets. Lagged effect. It can only be used to attract target or specific...
For this question, consider how nudges can be applied to solve marketing challenges by retailers ....
For this question, consider how nudges can be applied to solve marketing challenges by retailers . Specifically, identify three nudges-ie marketing techniques that employ a well-designed nudge. Then for each individually, explain specifically explain the intended behavior, .i. e. howthe nudge is expected to change the behavior of the consumer
Identify the three primary platforms for digital marketing.
Identify the three primary platforms for digital marketing.
Describe one concept of the nursing metaparadigm and apply it to your practice. Identify three major...
Describe one concept of the nursing metaparadigm and apply it to your practice. Identify three major tenets (beliefs) of your personal philosophy of nursing.
Fix my objectives and each paragraph, In order to establish and make marketing efficient, there have...
Fix my objectives and each paragraph, In order to establish and make marketing efficient, there have to be goals or objectives planned for the marketing aspect of the business. Which is why for our concept, Your Invited, there have been five marketing objectives to help create an efficient marketing campaign. The five marketing objectives include, decreasing the percentage, 39%, of respondents who have never heard of Destination Cleveland by 10% within 1-year period, ensure the 38% of people who have...
Choose a market of your choice, one you have an interest in. Identify three different brands...
Choose a market of your choice, one you have an interest in. Identify three different brands within the chosen market and the ways in which they are marketed (e.g., advertising, promotions, where they are available). All marketing in one way or another is soliciting our attention. Understanding what they are presenting to us requires us to question it. What is it? What does it mean to me? From the consumer’s perspective and based upon how the brands are being marketed,...
Promotion mix for Tesla model X or S - select the appropriate promotion tool to be...
Promotion mix for Tesla model X or S - select the appropriate promotion tool to be used for different marketing communications objectives. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective.   One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT