Question

Discuss the idea of the ownable brand idea: a single-minded idea that a brand can build its campaign.Support your views with examples and cases. Consider why it is important for a brand to have such an idea

Answer 1

Case Discussion:

The single-minded idea through which a brand can develop for the campaign is to mainly focus on the important product features and its benefits. The features and benefits are the key aspects which will make the reason for purchase. The brand is required to highlight by its important features which make the products allowed to come up in the market and sustain for a longer period. For the purpose of the campaign, the correct identification of the product features is likely required to be presented in front of the customers so to maximize the branding correctly.

The target audiences are required to be known from the analysis so that the excellent features can groove their mind to buy the product from the market. To increase the selling point the advertisements are likely required to shoot through the utilization of various mediums and in this way the brand campaign can highly be treated in a positive way and it can lead to a successful branding.

Example:

For an example a new product is going to launch in the market, to make the promotion and highlight the brand it is necessary to generate a single-minded idea to make the customers aware about the beneficial aspects of the product so that the correct selling process can be done. The selling process will lead to increase the profit and brand promotion will be correctly driven.      

It is important to brand with such an idea because it will ease the process to gain the product reputation in the market and the customers will get to know about the different aspects like features and benefits of the product that is essential to make them encouraging to eagerly buy it from the market as of different specialty a flavor of a new trend will begin.