Question

How Technology and Innovation' concepts can be associated with creative message Design?

Answer 1

Creative message design is used to encapsulate the message and information that will help the target audience to acknowledge about the product and ready them to take action and buy the product. Here, technology and innovation helps to develop creating message as well as find ways to deliver the message to the target audience. Besides, technology will develop the communication channel and innovation will create media to deliver the precise message prepared by the creative design. All these three components combine to deliver the effective marketing communication to the consumers.
For example, it is the technology in the form of Google Adwords, Social Media and email marketing and innovation to create engaging media to deliver the creative message to the consumers. It helps to initiate the AIDA (Attention, interest, desire and action) model of marketing and create business.