Question

GIVE AN EXAMPLE OF (a) THE DESCRIPTIVE ROLE OF MARKETING RESEARCH, (b) THE DIAGNOSTIC ROLE OF MARKETING RESEARCH AND (c)THE PREDICTIVE FUNCTION OF MARKETING RESEARCH.

Answer 1

Here are the example of Roles-

Descriptive role: That is more structured method of data collection to get the factual information. Example:, case studies, various surveys. These examples are very descriptive to the research objectives.

Diagnostic role: This points out the data to the study objectives. The data which is obtained in the descriptive form is examined analyzed, and described. Example: the survey data is examined through different tools and clarifies the results.

Predictive role: The results described by diagnostic role are considered and estimates for future years.

Example: The automobile sales of prior season data is accumulated and explained predicated on performing analysis considering several factors. Further, prediction of the current year sales of new vehicles is estimated. Predicated on which, creation decisions are created.