Question

In its 39 years of existence, Hard Rock has grown from a modest London pub to a global power managing 129 cafes, 12 hotels/casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasingly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and wait staff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills; they are also passionate about music and have engaging personalities. Cafe staff is scheduled down to 15-minute intervals to meet seasonal and daily demand changes in the tourist environment of Orlando. Surveys are done on a regular basis to evaluate quality of food and service at the cafe. Scores are done on a 1 to 7 scale, and if the score is not a 7, the food or service is a failure. Hard Rock is adding a new emphasis on live music and is redesigning its restaurants to accommodate the changing tastes. Since Eric Clapton hung his guitar on the wall to mark his favorite bar stool, Hard Rock has become the world’s leading collector and exhibitor of rock ’n’ roll memorabilia, with changing exhibits at its cafes throughout the world. The collection includes 1,000’s of pieces, valued at $40 million. In keeping with the times, Hard Rock also maintains a Web site, www.hardrock.com, which receives over 100,000 hits per week, and a weekly cable television program on VH-1. Hard Rock’s brand recognition, at 92%, is one of the highest in the world.

Q1. How are the 10 decisions of OM different when applied to the operations manager of a service operation such as Hard Rock versus an automobile company such as Ford Motor Company?

Please answer in full details and analysis.

Answer 1

Answer-

Plan of merchandise and enterprises: Hard Rock Café is a meal with and experience where as Ford creates an item.

Managing Quality: Although meal experience and vehicle creation are two different organizations, the two of them hold themselves to outrageous standards where they are constantly attempting to convey the most ideal rendition of.

Procedure Strategies: Hard Rock Café is raw food to a hot or cold meal.

Ford is an assembly line from raw materials to vehicle parts to entire vehicle creation.

Location Strategies: Hard Rock Café would place themselves in a high populated area like the one on Hollywood Blvd instead of Ford in Michigan or on some open land where they a form a factory.

Layout Strategies: Both organizations would take the correct advances and implications so as to assure their facilities are operating in the most proficient way conceivable.

Hard Rock would utilize a large portion of their space to sit customers to have as many tables as conceivable being waited. Ford would concentrate on structure for productive manufacturing process.

Human Resources: Every company ought to be strategic about their HR department. The HR department at Hard Rock Café they center around employing music passionate wait staff.

Ford enlists vehicle savvy individuals to assure a smooth procedure with the assembly lines.

Flexibly Chain Management: Both Hard Rock Café and Ford must have supplies in stock so as to avoid yielding smooth creation of items and then sales.

Stock Management: Hard Rock Café has a framework where they can see earlier sales and thusly prepare for the upcoming weeks. Ford also utilizes a framework to assure assembled creation of products.

Booking: Both Hard Rock Café and Ford should be on head of their timetables so as to satisfy the need of a certain restaurant location or certain vehicle demand.

Maintenance: Preventative maintenance for Hard Rock Café and Ford is the most ideal way to assure they are ready for bad or old gear that may halt creation of food or vehicles.

Both would risk losing enormous income, in the event that they don't give maintenance the time it needs.

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