Question

To what degree would you characterize Given's development of the camera pill as "science-push” versus "demand-pull”?

Please answer in more than 350 words with real life example.

Answer in word format only. Please add real life example in the discussion. No copy paste from wikipedia.

Thanks

Subject: Management of Technological Innovation

Answer 1

The camera pill illustrates the fact that many innovations are not strictly science- push or demand-pull, but rather are a more iterative combination of the two. When Scapa approached Iddan about the problem of viewing the small bowel, that represented demand pull. However, at that time science had not really yielded a solution that was apparent to Iddan. Later, however, developments in optics technology and charge-coupled devices suggested a possible solution to Iddan (just as the availability of miniature spy cameras did for Swain’s team); thus science revealed a new potential response to an existing problem.