Question

QUESTION 14

If a firm wanted to decide if it should expand internationally, initial research goals would include:

		foreign market per capita income, population, and GDP.
		assessment of global demand, competition, and an internal assessment.
		foreign government regulations.
		product or service pricing in foreign markets as ultimately that will determine competitiveness.

2 points   

QUESTION 15

As a company enters a new foreign market, if it decides the best approach to developing policies for that market is an ethnocentric approach, it would likely

		use managers from its home country to develop the policies.
		use managers from its home country and the foreign market to develop the policies.
		use a modified approach across all international markets for its policies.
		bring policies from the foreign market to its home market.

2 points   

QUESTION 16

The formula behind the spices in KFC chicken is an example of

		patents.
		trademarks.
		copyrights.
		trade secrets.

2 points   

QUESTION 17

The technical term for selling goods in foreign markets at prices below cost is

		dumping.
		skimming
		amortizing.
		discounting

2 points   

QUESTION 18

How does the intangibility of services affect international marketing?

		It makes international marketing easier because pricing is more flexible.
		It makes international marketing easier because the sales process is more direct.
		It can make international marketing more difficult because measuring quality is difficult.
		It can make international marketing more difficult because consumers must assume the quality of the service will be good without seeing it ahead of time.

2 points   

QUESTION 19

Assume a company in Japan has developed a new high-tech product and manufactures the product in Japan. It also exports the product. According to the product life cycle as applied to trade theory, which of the following may happen after this new product matures?

		Production costs will increase as new competitors force new features in the product.
		Production may start in other countries, reducing exports from Japan.
		Production costs will decrease as components are imported.
		New competitors in Japan will mean fewer exports.

2 points   

QUESTION 20

The evaluation of a marketing program with focus on profitability of various product lines is the

		marketing analysis.
		distribution cost analysis.
		marketing audit.
		distribution audit.

2 points   

QUESTION 21

Wyatt's Automation is a U.S.-based company that manufactures components for automobile manufacturers. It operates a manufacturing facility in Vietnam. One of the processing machines in Vietnam broke down and required a part to be flown in from South Korea. When the plant manager went to the airport to get the shipment, the customs officer told him there is a three-day waiting time on processing shipments. The manager quietly handed the officer some money and within two hours was able to take the part back to the plant. This transaction is an example of

		a bribe.
		a gift.
		a grease payment.
		a corrupt transaction.

2 points   

QUESTION 22

A marketer alters a firm's marketing promotion strategy to overcome high levels of resistance to a new product. A cultural aspect that contributes to trying new products and taking risks is

		uncertainty avoidance.
		aesthetics.
		long-term orientation.
		religion.

2 points   

QUESTION 23

International marketing includes the task of marketing

		between countries as well as within countries.
		between countries but not within countries.
		within countries but not between countries.
		to domestic customers as well as international customers.

2 points   

QUESTION 24

Assume a firm is expanding internationally and sells three types of products: aircraft engines, consumer electrical appliances, and hospital machinery. Which organizational form is it most likely to use?

		International division structure
		Worldwide product organizational structure
		Regional organizational structure
		Matrix organizational structure

2 points   

QUESTION 25

The international marketer tends to have the most control over

		the 4 P's in each international market.
		global competition.
		the global environment.
		the domestic environment.

Answer 1

We are requested to present the solution to up to 4 parts of any given question, please do not downvote the answer for that reason.

1. B. assessment of global demand, competition, and an internal assessment.

This allows a company to be able to successfully analyze the demand, assess the competition and then internally asses their company to create a global deployment strategy.

2. A. use managers from its home country to develop the policies.

This provides the basis for the ethnocentric approach.

3. D. trade secrets.

Trade secret in species has made KFC the brand it’s today.

4. A. dumping

Dumping is the selling of goods in the foreign market far below the price of their own local goods.