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Marketing question: 4a. What is advertainment? What is branded entertainment? Provide an example of each. 4b....

Marketing question:

4a. What is advertainment? What is branded entertainment? Provide an example of each.

4b. Choose any 4 execution styles and describe one advertisement for each. This ad can be from any media (tv, radio, web, magazine, etc). Please use a different ad for each style.

4c. Define/discuss the following: reach, frequency and impact.

4d. How does content marketing differ from traditional advertising? Explain the POES framework.

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Answer #1

4 a)

Advertainment is the relationship of advertising to promote the product with entertainment source like television, songs etc.

Example: The Colgate Comedy hour. It is the advertisement and promotion of Colgate in the Comedy show

Branded entertainment is the practice to content which is produced by advertiser not necessarily to promote brand but increase awareness by linking content to the values that brand shares

Example: Red Bull published "The Red Bulletin" and organizes sporting activities

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