Changes made to the name of an already established product while entering a foreign market relates to ________.
1.global recognition
2. generic and near-generic names
3. language differences
4. country-of-origin image
5. brand acquisition
Changes made to the name of an already established product while entering a foreign market relates to country-of-origin image.
The country-of-origin effect (COE), otherwise called the made-in picture and the nationality predisposition, is a mental effect depicting how customers' perspectives, discernment's and buying choices are impacted results' country of origin marking, which may allude to where: a brand is based, an item is structured or made, or different types of significant worth creation adjusted to a country. Since 1965, it has been widely concentrated by researchers.The act itself forces guidelines on the promoting and marking of material fiber items that are being imported and sent out of the United States.
So, the answer is (4)- country-of-origin image.
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