Question

13. The media selection problem can have which of the following objectives? A. maximizing audience exposure...

13. The media selection problem can have which of the following objectives?

A.

maximizing audience exposure
B.

minimizing advertising costs
C.

maximizing profit
D.

A and B only
E.

A, B, and C
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Answer #1

The media selection problem where we have a number of platforms given where one can advertise like on radio, online, newspaper with their respective audience reach(forecasted) with a given cost have two types of objectives i.e Either to maximize the reach or exposure and Minimizing the cost of the advertisement. The profit maximization is not applicable as profit is determined after the sales and such problems are based on pre-sales selection problem.

So the correct answer is (D) A and B only.

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