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What are some examples of products that were not customized when introduced into a new market...

What are some examples of products that were not customized when introduced into a new market and failed? What were the causes of these failures? What are some of the factors that should be considered when entering a product into markets? Do global strategies always make sense? Why or why not? What legal requirements do organizations face when conducting business globally?

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Answer #1

Some of the products are Nokia qwerty keypad phone and McDonalds beef burger in India that failed because people in India do not eat beef and Qwerty keypad phones are outdated.

Some of the factors that Nokia and McDonalds should have considered are:

  • Tastes and preferences of the people
  • Latest technology prevalent in the market
  • Demographics and cultural differences of different geographical location.

Global strategies at times do not make sense as in case of McDonalds and hence the organizations should customize their strategy as per the geographical locations they are entering in.

Some of the legal requirements are:

  • Tax payment should be as per the rules.
  • Follow the import and export rules.
  • No violation of sentiments ( that are on paper)
  • Environment friendly factory set up.
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