Question

Why communicating strategic vision down the line to lower level managers and employee is important. Explain in detail

Answer 1

Communicating strategic vision to lower-level managers and employees is important to ensure that they follow the company's vision or the direction the company has intended to move in. It is crucial that lower-lever employees know how the company wants to achieve and where to direct their efforts that is in line with the directions laid out by the strategic management. For instance , Amazon has the strategic vision of becoming the most customer centric company in the world ,and to achieve that ,they had to ensure that every employee follows this vision and behaves in this direction. It is important to communicate it to ensure the consistency of performance and behavior at all levels ,and consistency gets a company to achieve its vision.