Question

Please respond briefly to the following question(s):

Explore the Steve Blank website for customer development and customer discovery strategies here http://steveblank.com/. What lessons did you learn from it? Why do you think some startups win or lose?

This forum is voluntary, but your substantive responses to the minute paper questions would toward participation credit for the relevant week.

TYIA

Answer 1

Steve blank has suggested many good strategies to attract new customers as well as develop them . It may be of many types like developing the existing product, existing market, new product and new market development initiatives . An entrepreneur should focus to achieve highest no of customers with innovative products and best services offerings. It will be quite beneficial to do substantive market research before opening up a new venture. It will be a good idea to know the critical market features so as to better target the customer along with distinctive positioning strategies.