Question

A transportation policy specialist is pursuing new opportunities in the Middle East. He has business contacts in Saudi Arabia and is developing these relationships to pursue consulting contracts related to the national railway.

1. What mode of delivery applies to this scenario? (0.5%)
2. Name and explain three (3) potential marketing costs associated with this venture. (0.5% per explained cost).

Answer 1

ANS 1. IT CAN BE A CONSTRUCTIVE DELIVERY IN CASE THE MODE OF DELIVERY WE ARE TAKING ABOUT IS OF GOODS.

IF THE MODE OF DELIVERY IS RELATED TO MODE OF EXPRESSION THEN IT IS EXTEMPORANEOUS. IT IS THE CONVERSATION BETWEEN PERSONS USING NOTES.

ANS 2. THE TYPES OF MARKETING COSTS CAN BE:

1. BRANDING COSTS: IT IS THE COST THAT IS TO BE INCURRED TO SET UP YOUR BRAND. IN THIS VENTURE ALSO, THE TRANSPORTATION POLICY SPECIALIST NEED TO DEVELOP AND GROW ITS BRAND.
2. PUBLIC RELATIONS: RELATIONS WITH THE STAKEHOLDERS, THE PUBLIC AND THE GOVERNMENT NEEDS TO BE MAINTAINED. THIS IS CALLED PUBLIC RELATIONS. TO MAINTAIN THIS, COSTS HAVE TO BE INCURRED.
3. PRICE PROMOTION: IN RARE CASES THIS IS USED. IN THIS YOU CAN PROMOTE YOUR PRICE SO THAT THE COMPETITORS DO NOT TAKE AWAY THE ORDERS. THIS WILL INCLUDE THE PROCESSING FEES OF MARKETING.