Question

Event sponsorship is becoming increasingly important to advertisers as the effectiveness of traditional media is eroded due to audience fragmentation. Event sponsorship can take many forms – it’s even commonplace on college campuses. Select an example of event sponsorship at EFSC school and describe the relationship between the advertiser and the event. What role does the advertiser perform during the event? Why would a company consider the event an effective method to reach its target audience?

Answer 1

We can take the example of the annual function of the school. The most likely sponsor of this event can be seen as Coca-Cola. During the event, the sponsor that is Coca-Cola will provide the finances and other resources such as an auditorium, audio-video tools to perform the different programs during the annual function so the role of the sponsor in this event will be of financer and facilitator.

As the school will have the students from the age of 7 years to 20 years so the company Coca-Cola will see them as the current users and the prospect future users of the company's' product. Some of the students will be dependent on their parents to buy the product but in the near future, these students will be able to take their own decision while buying the soft drink. The different displays, banners and free distribution of company product can spread awareness about the products of the company and it can have a greater appeal among these students who are the future customers.