Question

The Superbowl is an event that attracts an increasing among of investment every year. why do you think that is?

Find a Superbowl ad that you believe is effective (or one that you believe is ineffective) and explain why based on lecture and book concepts. Use the information in the lecture and the book to support why it is likely to achieve the objectives of the advertiser (attempt to decipher what those might be). Why might placement of the ad (i.e. the time slot in which it shows) and other details about the effectiveness of the integrated communication strategy support or detract from its success? What types of companies, brands and industries are the most likely to benefit from considering the Superbowl in their communication media plan?

Answer 1

EXPLANATION:

The "Hey Kid, Catch" of 1979 is the commercial Super Bowl I felt was really successful. In this commercial Joe Greene lanes into his locker room. A kid walks to him and asks if he needs any assistance that Joe Greene says no to. The boy then offers a bottle of Coco-cola to Joe Greene. Last Joe Greene declines, but he accepts the drink and ends it with a long gulp when the little boy insists. When Joe Greene calls him, the boy leaves disappointed and throws his Jersey 75 toward the boy.

The ad has the 3 most attractive feature for viewers. Joe Greene, a popular football player of his day, is a corded advertiser. He is known as violent, brutal and ruthless in his games. He doesn't get well with losing. Yet he's a good and loyal player that he's loved and appreciated for. It was a brilliant plan to use him as an actor and a little child. The child brought forth from the audience the innocent and pleasant emotions. When the little fan offers his beverage to his idol and his idol accepts and drinks, the dumb look at the face of the kid is worth seeing. The spectators have to ask themselves what is next. The kid gets hot when his favorite footballer is leaning away and his sad face lurks at the audience's heart's throw and the audience gets a sense of gratitude and happiness when Joe Green calls on him and lances his jersey.

The reasoning that smiles were given to people in this publication was clearly seen and also reached the public well. Any promotions are said to succeed if they are unforgettable, if they are frequently discussed, if the brand meaning has been conveyed and if they call for action. All of these criteria have been overcome.

Via the use of a praiseworthy emotional expression, Coca-Cola was able to appeal to the imagination and affection of the audiences and leave them with the memory of "have a coke and a smile." After. Companies that are able to gain from Super Bowl 's communication: The time was perfect and well thought through.

• Cold drinks (Soft drinks)
• Health drinks/Energy drinks
• Companies that manufacture sports equipment (Football, cricket balls and balls, soccer balls)
• Companies that manufacture equipment related to safety during games (knee pads, gloves, helmets)
• Sports accessories - Shoes, Jerseys, T-shirts, Shorts, Socks, etc
• Ointments/Aerosols/Creams for a mild sports-related injury
• Snack items - chips, wafers, simple snacks etc.
• Games/Toys related to sports (video games, sports model, puzzles)
• Sports coaching centers
• Schools (promoting their involvement in various sports)