Question

I need news article (CNN or any), academic source or any articles for these follwing questions with answers.

Kraft foods is one of the leading food companies in America today. But a healthier lifestyle is causing some of these companies to rethink their current business plans.

"Tracey Daugherty, a 33-year-old mother from Pitts- burgh, grew up eating Kraft macaroni and cheese. Today, though, Kraft’s marketing strategists have queasy stomachs because Daugherty and others won’t feed it to their own children. “Kraft’s products definitely have a childhood nostalgia,” she says, “so it’s hard to completely give up on them, but they’re not on my shopping list.” When she’s pressed for time, Daugherty is more likely to pull an organic fro- zen dinner out of the freezer than boil up a batch of Kraft Mac and Cheese. On most nights, what’s on her family’s dinner table includes fresh produce and chicken or fish from Whole Foods, the fast-growing American grocery chain that built its reputation on natural and organic foods. To cope with Americans’ growing preference for fresh and natural foods rather than prepackaged and processed ones, the big food companies are hav- ing to rethink their businesses, find new suppliers, and augment their product lines with new, healthier versions of their longstanding best-sellers. Kraft, which owns brands such as Oscar Mayer (hot dogs, with their high animal fat content, are not exactly known as a health food), Jell-O gelatin (mostly sugar, a no-no on today’s low carbohydrate diets), and Nabisco (whose cookies and crackers are laden with both carbs and trans-fats, the latest addition to health experts’ “avoid” lists), has struggled to meet their double-digit growth targets, as consumers increasingly shift their food dollars to healthier fare. As Wharton Marketing Professor Patricia Williams points out, the question for the food giants is: “To what extent is the Atkins diet and the whole low-carb thing a fad, and to what extent is it a genuine shift in consumption patterns that will remain with us for a significant period of time?” It’s a question that Kraft and others in the food industry cannot afford to take lightly."

Questions

1. How can Kraft cope with Americans preference for healthier foods?

2. Will American's quest for healthier foods cause Kraft to lose revenue?

Please use NEWS article like CNN Academic soruces to answer those two questions and copy and paste the link.

Example of articles would be likehttp://ir.kraftheinzcompany.com/news-releases/news-release-details/kraft-heinz-company-announces-successful-completion-merger

https://www.reuters.com/article/us-kraft-macandcheese/kraft-challenged-by-healthier-macaroni-and-cheese-brands-idUSBREA2T09C20140330

Answer 1

1.The Kraft can well switch to other food production line and also diversify its product choices among the consumers. Kraft’s can do the strategic planning by reviewing various public reports and people dietary information as to what can be best and healthy foods and try to make improvements in the products it is already supplying to lower unhealthy constituent into it or come with different food and natural food products that Kraft can serve and creates a good reputation brand for Kraft as well.

2.Surely the America’s quest for healthier food can cause revenue loss to Kraft provided the Americans stick to the same approach for good food choice and not the unhealthy ones. When people choice will become more health oriented than company like Kraft will surely have to rethink their business strategy.