Question

1a.   T/F Advertising copy should use imagery and abstract concepts to show consumers the benefits of products.

1b. T/F Using shock appeal is a relatively low-risk way to gain the attention of consumers.

1c. The headline, tag line & body copy are the _________________ components of an ad.

A. verbal

B. non verbal

C.persuasive

D.necessary

1d. The most pressing function at a given point in time gets precedence in attention. This is called ____________________________.

A.preference

B.pragmatism

C.cognitive consistency

D.selective attention

Answer 1

1a) True

Using imagery and abstract concepts are very helpful to show the benefits of products and thus attract more and more consumers. It helps to push up the revenue by supporting sales

1b) False

The shock appeal is a high risk way to get consumers attention as there are chances that some of the people may get offended. Hence, companies must be conscious before going for shock appeal method

1c) d

The headline, tag line and body copy are the basic or necessary components of print ad. The copywriter takes care of headline and tag line

1d) d

The selective attention is a scenario under which most important function gets the attention in a scenario. Example: While driving, the attention is more on cell phone if the call is important