How do you perform bench marking for traditional movie theatre as compared with multiplex movie theatre? state all the assumptions without any ambiguity?
Traditional movie theater can be bench marked with multiplex
movie theater by making the following changes-
1. The screen size in traditional movie theater must be upgraded to
to the screen size of multiplex movie theater.
2. The quality of sound must be improved to the standards of
Multiplex theater.
3. The seating capacity of traditional movie theater is very less
as compared to multiplex, hence it must be increased.
4. Traditional movie theaters generally do not have air condition,
so air condition must be installed.
5. The seating of traditional movie theaters must be upgraded and
more comfortable seats must be adopted in order to improve them
with the level of multiplex.
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