Question

Marketing plan with pre-existing company

Amazon launchs their own delivery service.

I'm as a marketing manager and have been asked by the company I work for to identifying a target market (consumer of business) whose need are not currently being met, not being met satisfactorily or even recognized. Marketing managers also should think about competitive offerings, and how their offering will be communicated and delivered. Emphasis could be on the solution being actionable and realistic.

2. Discuss how you would obtain data that would lead you to the need of this new product.

Answer 1

The target market would be a selling of the used items from different people to different people around the globe. This will in way also help the Amazon bussiness. The market for this is huge and already some entrants are there which are into this kind of bussiness but given the Amazon good supply chain management and strategic management, resources etc. this bussiness could be taken to a good growth.

There can be social media branding and feedback mechanism which will initially test the consumer interest in buying such used products and if the response are good than the company can go ahead with this plan.