Question

Why is research important to DMOs( destination management organizaton) and tourism marketers?

Types of research

Frontier surveys and Enroute surveys

Answer 1

Below is why research is important to Destination Management Organizations and tourism marketers -

1. Tourism involves travelling to various destinations which can be categorised as - leisure, heritage, spiritual, hill stations, beaches, urban, countryside etc. Hence, it requires ample research to find these destinations and understand the hospitality facilities available in these destinations.

2. Apart from the hospitality provided by the tourism departments, there are various private hospitality related businesses which organize tours for the tourists with various customized packages as per the requirement of the tourists. Customizing packages requires research on the destination as well as customer preferences.