Question

Your business (womens athletic clothing), has collected and conducted an indepth analysis of information on your target market and customer segments. How will you breakdown and quantify that data based on numbers, percentages, and growth opportunities? What other kind of information is important at this stage of development?

Answer 1

Below are the breakdown and quantification of data collected on the basis of below inputs:

• Based on numbers: In each customer segment identify your target market and identify the target market size for the organization. This can help organization estimate the potential business company can target.
• Based on percentages: Identify target percentage customer base in each customer segment. This will help the organization in planning product range for the target market.
• Based on growth opportunities: Comparing various target segments growth in the past and predicting future growth rates.

Apart from the target markets and customer segments data it is important to collect below information:

• Identifying various competitors in various target segments.
• Knowing market trends and future growth potentials in various segments.