xxx5)
Which of the following statements is true regarding the AIDA model in IMC?
A. |
It's only used in B2C and C2C IMCs |
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B. |
It's a substitute for the consumer decision-making process |
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C. |
It's a guideline for the contents that should be included in all IMCs |
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D. |
It's a model of the stages of consumer involvement with a promotional message |
Correct answer is D
AIDA refers to Attention, Interest,desire,Action.
These are the stages of consumer buying behaviour on which IMC( Integrated marketing communication ) focuses on.
Leta understand this with an examples
XYZ company launched a bike which can travel upto 100 km in one charge and gets full charged in 1 hr.
Attention: consumer get attracted to know more about the product,it's features and price etc.
Interest: consumer go to showroom to have a brief about the product and thus an interest ws developed by analyzing that product and various offers getting availed with it.
Desire: There is a strong desire to purchase the product and avail the features and use that product.
Action: Finally the consumer made an Action by buying the product.
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