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xxx5) Which of the following statements is true regarding the AIDA model in IMC? A. It's...

xxx5)

Which of the following statements is true regarding the AIDA model in IMC?

A.

It's only used in B2C and C2C IMCs
B.

It's a substitute for the consumer decision-making process
C.

It's a guideline for the contents that should be included in all IMCs
D.

It's a model of the stages of consumer involvement with a promotional message
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Homework Answers

Answer #1

Correct answer is D

AIDA refers to Attention, Interest,desire,Action.

These are the stages of consumer buying behaviour on which IMC( Integrated marketing communication ) focuses on.

Leta understand this with an examples

XYZ company launched a bike which can travel upto 100 km in one charge and gets full charged in 1 hr.

Attention: consumer get attracted to know more about the product,it's features and price etc.

Interest: consumer go to showroom to have a brief about the product and thus an interest ws developed by analyzing that product and various offers getting availed with it.

Desire: There is a strong desire to purchase the product and avail the features and use that product.

Action: Finally the consumer made an Action by buying the product.

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