Question

xxx5) Which of the following statements is true regarding the AIDA model in IMC? A. It's...

xxx5)

Which of the following statements is true regarding the AIDA model in IMC?

A.

It's only used in B2C and C2C IMCs
B.

It's a substitute for the consumer decision-making process
C.

It's a guideline for the contents that should be included in all IMCs
D.

It's a model of the stages of consumer involvement with a promotional message
Business   Operations-Management   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Correct answer is D

AIDA refers to Attention, Interest,desire,Action.

These are the stages of consumer buying behaviour on which IMC( Integrated marketing communication ) focuses on.

Leta understand this with an examples

XYZ company launched a bike which can travel upto 100 km in one charge and gets full charged in 1 hr.

Attention: consumer get attracted to know more about the product,it's features and price etc.

Interest: consumer go to showroom to have a brief about the product and thus an interest ws developed by analyzing that product and various offers getting availed with it.

Desire: There is a strong desire to purchase the product and avail the features and use that product.

Action: Finally the consumer made an Action by buying the product.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Which of the following statements is true regarding the PSA prepayment model? a. PSA stands for...
Which of the following statements is true regarding the PSA prepayment model? a. PSA stands for Private Securities Attributes b. 100% PSA model assumes higher prepayment rates than 200% PSA model c. Under the PSA assumption borrowers prepay less in the first few months after taking a loan relative to later months d. PSA model can not be adjusted to incorporate market conditions e. All of the above
Which of the following statements is most true regarding analytical business dashboards? Select one: a. Analytical...
Which of the following statements is most true regarding analytical business dashboards? Select one: a. Analytical dashboards can be used to develop and monitor business strategy and long-term organisational goals. b. Analytical dashboards are more time-sensitive than operational dashboards. c. Only top business executives have access to analytical dashboards. d. Analytical dashboards guide day-to-day decision-making specific to a department or business role.
Which of the following statements is (are) true regarding the sales activity variance? (A) Sales activity...
Which of the following statements is (are) true regarding the sales activity variance? (A) Sales activity variance is the actual selling price per unit times the difference between the budgeted units and actual units. (B) If the sales activity variance for sales revenue is unfavorable, then the contribution margin sales activity variance will be unfavorable. Select one: a. Only A is true. b. Only B is true. c. Neither A and B is true. d. Both A and B are...
Question 7 (1 point) Which of the following statements is true regarding common assumptions in economics?...
Question 7 (1 point) Which of the following statements is true regarding common assumptions in economics? a Only some individuals are rational and make decisions based on self-interest. b Everybody makes decisions with a desired outcome in mind. c Self-interest does not mean “selfishness”. It means that it is one who decides what the “ultimate” goal is. Helping others can be part of the goal. d All of the above. e Only a) and b) Question 8 (1 point) Which...
In responsibility accounting, Multiple Choice All of the above statements regarding responsibility accounting are true. decentralized...
In responsibility accounting, Multiple Choice All of the above statements regarding responsibility accounting are true. decentralized organizations use responsibility accounting to link lower-level managers’ decision-making authority to the goals and objectives of the organization. an investment center is a segment with control over investment funds but not costs or revenues. all segments have control over costs and revenues Corporate social responsibility Multiple Choice includes voluntary actions that satisfy expectations of stakeholder groups. is a concept whereby organizations monitor the needs...
1a. Which one of these statements is true regarding a fixed allele? A. In a population,...
1a. Which one of these statements is true regarding a fixed allele? A. In a population, it's an allele with no other allele options B. Two alleles, at any locus, that are identical C. An event that increases the frequency of all alleles D. None of the other answers are correct 1b. True or false. A phenotype requires at least two alleles.
Which of the following statements is true in the simple circular flow model? a There is...
Which of the following statements is true in the simple circular flow model? a There is no government and no foreign sector (closed economy). b Households make factor payments to firms for the resources they supply, which are used to produce goods and services. c Factor prices are determined by the interaction of supply and demand of resources. d All of the above. e Only a) and c)
Which of the following is NOT true regarding assignment statements in VBA? A Assignment statements Code...
Which of the following is NOT true regarding assignment statements in VBA? A Assignment statements Code use the equal sign (“=”) operator. B Assignment statements assign what is on the left-hand side of the equal sign to the right-hand side of the operator. C Assignment statements assign what is on the right-hand side of the equal sign to the left-hand side of the operator. D All of these are true regarding assignment statements in VBA.
Which of the following statements is true regarding the calibration blank used in the spectrophotometric measurements?...
Which of the following statements is true regarding the calibration blank used in the spectrophotometric measurements? (A) The blank must contain nickel in order to prevent interference. (B) A blank consisting of distilled-deionized water only will be sufficient. (C) The blank must contain dimethylglyoxime to complex with any trace nickel that is present. (D) The blank should contain ammonium thiocyanate and acetone. (E) The pH of the blank must be checke
1. Which of the following statements regarding deductions for home office expenses is true? Group of...
1. Which of the following statements regarding deductions for home office expenses is true? Group of answer choices deductions may be taken only if the home office is used exclusively for the taxpayer's business deductions may be taken if the home office is used regularly for meeting clients or customers in the normal course of the taxpayer's business there is no other location where the taxpayer conducts these activities All of the above is true none of the above is...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT