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Collecting, consolidating, interpreting and using fan data have never been more important in sport. While the...

Collecting, consolidating, interpreting and using fan data have never been more important in sport. While the amount of data available to sport organizations has never been greater, Keper suggests that the basis of the data would appear to be a set of rudimentary questions. Discuss these rudimentary questions and how they may be used in the modern sport industry.  

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Rudimentaet questions are those which is very simple and has lot of depth into it which can relate to many aspects and can stick stories based on that .For sports industry many questions from technical and functional criminal may not provide the required information for the research.The rudimentary research helps in identifying the details of various aspects like the preparatory part, selection,strategies, regulations ,ethics, team handling, motivations , contingency plans etc.

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